According to confirmation provided by the Linkedin to TechCrunch, LinkedIn is joining the short-form video bandwagon with a new tool that is similar of TikTok. The decision is in line with the pattern followed by numerous other websites, like Netflix, Instagram, and YouTube, who are all trying to imitate TikTok’s popularity.
First spotted by Austin Null, a strategy director at McKinney, the new video feed resides within LinkedIn’s navigation bar under a fresh “Video” tab. Users can access a vertical feed of short videos, akin to other platforms, where they can engage by liking, commenting, or sharing. However, LinkedIn hasn’t disclosed the algorithm behind video selection.
While LinkedIn has always supported video posts, this dedicated feed aims to enhance engagement and discovery by providing easily consumable content. Microsoft-owned LinkedIn acknowledges the rising popularity of video-based learning among its users, hence the experimentation with new ways to surface relevant content.
As creators on TikTok have amassed substantial followings by sharing professional advice and experiences, LinkedIn’s new feature offers them another avenue for reaching audiences. However, some users may perceive this addition as overwhelming, given the proliferation of short-form video feeds across various apps.
Also read, TikTok Enhances Tablet Experience with Latest App Update
About LinkedIn: LinkedIn is a mobile app and website social media platform that focuses on business and jobs. Eric Ly and Reid Hoffman introduced it on May 5, 2003. LinkedIn has been a fully owned subsidiary of Microsoft since December 2016. Employers may offer jobs on the platform, which is mostly utilized for professional networking and career development. Jobseekers can publish their resumes. More than 1 billion people from more than 200 countries and territories are registered members of LinkedIn.
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